Use an impact ask ladder to request fixed dollar amounts for specific support
You can create a specialized ask ladder to show your donor the impact of their donation amount. This is especially helpful where a specific donation amount allows your organization to provide a unit of support. For example: each $20.00 donation will purchase a box of medical supplies for your upcoming medical mission trip.
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Login to the V2 admin portal and navigate to: Marketing > Ask Ladders > (+) (field descriptions below image)
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In the Name text box, provide a name that describes the functionality of the ask ladder. For example: Med Supplies Impact Ask Ladder
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In the Description text box, provide a description of the behavior, or copy/paste the name of the ask ladder
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Click the Use Impact or Premium by Amount check box
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Click the Add an Amount button
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In the Order number text box, type the number to represent the position this ask will have in this specific ladder
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In the Amount text box, type the dollar amount for this ask
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Leave the Amount is Editable check box unselected, as this impact ask ladder is requesting specific dollar amounts to provide units of support
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In the Impact Statement section, click the Change Photo button
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Search for and select an image
If the image has not been uploaded to your library
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Click the Upload tab
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Search for and select the image you need
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Click the Save button
If the image has been uploaded to your library
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On the Library tab, click the image you wish to use and then click the Use Selected Photo button
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In the Impact Description text box, enter the impact this specific donation amount will have. For example: This donation will purchase one medical supply kit for our upcoming medical mission trip to Belize.
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Continue to add impact asks with images and statements as needed for this ladder
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Select the Default Ask radio button to pre-select one of the asks in the list that the donor will see
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Click Save & I’m Done when finished
Apply an Impact Ask Ladder to a Giving Source
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Login to the V2 admin portal and navigate to: Marketing > Web Sources> Giving Sources
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Click the pencil to edit the appropriate giving source
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Under the Marketing section, in the Default Ask Ladder drop-down list, select the impact ask ladder you just created
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Click Save & I’m Done
Donor Experience
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Donor clicks your link to give online, taking them to your promotion list
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Donor clicks the Give Now button for the impact designation and sees specific donation amounts with images and descriptions:
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Donor selects the amount to give and either clicks the Add Additional Gift button or the Continue to Checkout button to complete their donation